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Preslav Rachev
  1. Scratchpad /2 Cents /

Normalize the idea of creating sustainable lifestyle businesses

·1 min

Normalize the idea of creating sustainable lifestyle businesses. Ones that are easier to manage, flexible, and step on the cutting edge of technological innovation, but without the obsessive chasing of growth and fame, the non-stop hustling, the brain-damaging long hours, and the billions of dollars you won’t need in the end.

Focus on something that you love doing that other people happen to need enough that they are ready to pay for it. A thing that puts work around your life and not the other way around. One that may not make you a millionaire but will give you a million opportunities to become a better human being.

Too much to ask for? I don’t think so.

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