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Preslav Rachev
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The Spiral of Silence

·1 min

Even in societies with robust free speech protections, most people don’t often say what they think. Instead, they take pains to weigh up the situation and adjust their views accordingly. This comes down to the “spiral of silence,” a human communication theory developed by German researcher Elisabeth Noelle-Neumann in the 1960s and ’70s. The theory explains how societies form collective opinions and how we make decisions surrounding loaded topics.