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Preslav Rachev
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Psychology

2024


Look for the Bridges

·2 mins

What if perseverance isn’t all there is? What if we need to pause, look around, and recognize when we’re making things harder than they need to be?

2022


The Spiral of Silence

·1 min

Even in societies with robust free speech protections, most people don’t often say what they think. Instead, they take pains to weigh up the situation and adjust their views accordingly. This comes down to the “spiral of silence,” a human communication theory developed by German researcher Elisabeth Noelle-Neumann in the 1960s and ’70s. The theory explains how societies form collective opinions and how we make decisions surrounding loaded topics.

2015