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Preslav Rachev

Scratchpad

Short and random thoughts that fit nowhere else. This collection complements my regular blog, and is where ideas for my regular blog posts usually originate from.

Photo Credits: Tirachard Kumtanom @ Pexels

2022


First Encounter (A Free Wallpaper)

·1 min

First Encounter is a wallpaper I created in collaboration with Stable Diffusion’s AI model. When working with generational AI, it is hard to say who should be credited for the creation of the work. Was it me who came up with the idea and thought of an appropriate prompt, or was it the model that did all the hard computational work?

Not all algorithms are evil

·1 min

The algorithms that are currently being used by the social media platforms that dominate our attention are designed to keep us engaged with content for as long as possible. But that’s not all they can do.

2:01:09

·1 min

Eliud Kipchoge just ran a marathon in 2:01:09, breaking his own world record by 30 seconds. This is an incredible accomplishment, and a testament to Kipchoge’s dedication to his sport.

Interrupting vs Attracting

·1 min

The problem with most marketing is that it’s based on interrupting people. We interrupt them with our ads, our emails, and our pop-ups. And we do it over and over and over again until, eventually, people tune us out.

Being an Introvert

·1 min

Being an introvert isn’t about being shy, or lacking communication skills. It’s about a different way of managing your energy. Being an introvert simply means that you function better when you have time to yourself to internalize and reflect.

The Spiral of Silence

·1 min

Even in societies with robust free speech protections, most people don’t often say what they think. Instead, they take pains to weigh up the situation and adjust their views accordingly. This comes down to the “spiral of silence,” a human communication theory developed by German researcher Elisabeth Noelle-Neumann in the 1960s and ’70s. The theory explains how societies form collective opinions and how we make decisions surrounding loaded topics.