📖 If you lead a tribe, it will eventually do the marketing for you...

This is a quote from Zero to Sold by Arvid Kahl:

“If you lead a tribe, it will eventually do the marketing for you. A large following will amplify your messages with a lot of reach, giving you credibility and encouraging newcomers to become customers so they can belong to the tribe.”

― Arvid Kahl, Zero to Sold


Zero to Sold — How to Start, Run, and Sell a Bootstrapped Business
Zero to Sold is an actionable guide through all stages of a bootstrapped business: Preparation, Survival, Stability, and Growth. Sold on Amazon and Gumroad.
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